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Crisis, massive stockpiles, accelerating climate change, disengaged generations: the prevailing narrative speaks of mass uprooting and tens of millions of euros injected each year to manage the surplus rather than prepare for the future.
This opening keynote address by Laurent David rejects this defensive approach. It opens the door to a complete overhaul: economic models, practices, technology, ecology, and the relationship with the public.
A call to move beyond management by gradual extinction and imagine a more accessible, more useful, and more sustainable wine.
Crisis, massive stockpiles, accelerating climate change, disengaged generations: the prevailing narrative speaks of mass uprooting and tens of millions of euros injected each year to manage the surplus rather than prepare for the future.
This opening keynote address by Laurent David rejects this defensive approach. It opens the door to a complete overhaul: economic models, practices, technology, ecology, and the relationship with the public.
A call to move beyond management by gradual extinction and imagine a more accessible, more useful, and more sustainable wine.
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