Conference
Engaging the Next Generation: How Consumers Under 40 Embrace Fine Wine
Room 4 – Conferences – Hall 7.1
About
Registration only: do not miss out the event! Sign up here
Under the patronage of the International Organisation if Vine and Wine
What can fine wine companies do to cultivate demand among younger consumers?
To answer this question, Areni Global conducted an 18-month study across six major markets – London, Paris, New York City, Hong Kong, Singapore and Shanghai — to understand how young consumers first encounter fine wine and then develop a lasting relationship with it.
Join Pauline Vicard and Felicity Carter as they present key insights from The New Fine Wine Customer, on how fine wine can attract and keep younger drinkers.
Under the patronage of the International Organisation if Vine and Wine
What can fine wine companies do to cultivate demand among younger consumers?
To answer this question, Areni Global conducted an 18-month study across six major markets – London, Paris, New York City, Hong Kong, Singapore and Shanghai — to understand how young consumers first encounter fine wine and then develop a lasting relationship with it.
Join Pauline Vicard and Felicity Carter as they present key insights from The New Fine Wine Customer, on how fine wine can attract and keep younger drinkers.
Featured exhibitors
Speakers
